PT Sappe Indonesia is a leading FMCG company dedicated to introducing innovative, trend-driven beverage brands to consumers across Indonesia. With a bold and dynamic approach, we continuously create and grow cutting-edge consumer packaged goods (CPG) that resonate with modern lifestyles and evolving market trends.
Our portfolio includes well-loved brands such as Mogu Mogu, IF Coconut Water, Goon, Beauty Drink, Elle Air, and more. Supported by a team of passionate innovators, tastemakers, and industry professionals, we are committed to delivering refreshing product experiences while continually raising standards within the beverage industry.
First produced in Thailand in 2001 and later introduced in Indonesia in 2011, Mogu Mogu comes in a variety of delicious flavors, featuring real fruit juice containing chewy, jelly-like cubes of nata de coco made from flavorful bites of young coconut. Starting with its flagship product, Mogu Mogu Data De Coco, the brand expanded its portfolio to include Mogu Mogu Jelly. The Mogu Mogu brand is bold, energetic, and highly coveted across generations. Expanding globally, Mogu Mogu can be found at select retailers worldwide
IF Coconut Water is made from 100% pure young Thai coconut water, with no added sugar, preservatives, or artificial ingredients. By using cold-pressing and microfiltration technology, we preserve the natural freshness, taste, and nutrients of real coconut water in every bottle.
Carefully sourced from selected young coconuts, IF Coconut Water offers a simple, refreshing way to stay naturally hydrated anytime, anywhere.
Combining refreshingly fun flavors and collagen formulas, Beauti Drink provides consumers with a wide range of better-for-you products, perfectly balanced to support their beauty goals and treat their taste buds.
Mogu Mogu Cubes stands out with its unique jelly presentation. Our delectable offerings boast a variety of flavors, each featuring real fruit juice paired with chewy, square-shaped jelly cubes crafted from the delightful essence of young coconut, providing an invigorating texture reminiscent of aloe vera.
With a robust network of logistics partners and advanced systems, we ensure quick and efficient delivery of our clients’ products to Indonesia.
In the present landscape, customers discover our brands through friends, social media, and their favorite spots. Don’t leave it to chance. We offer our clients data infrastructure and local execution, not just for cost savings but to seize opportunities exactly where our customers are.
We guide our clients into the future by going beyond tactics to provide insights and genuine value. Leveraging our extensive network and innovative tools, we create compelling campaigns that not only drive revenue but also enhance the brand’s lifetime value.
Utilizing our spacious in-house warehouse and a broad network of freight partners, we assure secure storage and smooth delivery of products to our valued customers.
Our extensive team of field representatives ensures flawless product presentation and captivating promotional displays in all our retail channels.
Creativity is at the heart of Sappe Indonesia’s growth. We believe in strong branding through design and creative ideas. We make sure our clients’ messages are clear and impactful by focusing on connecting with their customers. Our approach covers everything from art direction to consistent brand guidelines, making our brands stand out in any industry.
Sappe Indonesia is dedicated to empowering international whether it’s
infusing vibrancy and playfulness or embodying boldness and iconic status,
we build brand experiences that cover the entire spectrum. With influential
founders and devoted communities, we don’t merely make waves; we
break records, defy norms, and ignite a revolution. Our brands encapsulate a
lifestyle—a culture marked by excitement, energy, and a commitment to
embracing life wholeheartedly.
Our brands are sold in 73.000+ retailers across Indonesia
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We are always looking for talented individuals to join our teams. To view
current open positions, please visit our career page here
No, Sappe Indonesia is a private family company and not offering
investment opportunities.
